Since more and more people use mobile devices to browse the web and access their favorite websites, digital advertising has become quite complex. Traditional ad formats aren’t responsive, so marketers have to give up using them, and switch to dynamic ads that can adapt to the device they are viewed on. This enables advertisers improve their click-through and conversion rates, thus being able to benefit from a better ROI. Companies like Liftoff have understood the needs of this market, so they have developed solutions for programmatic ad buying. These services have a series of advantages, as you are going to see from this article, below.
As most marketers have specific goals they need to achieve after users install their apps, they need to find the most effective methods of driving these users through the sales funnel to the point where they perform the desired action. This action can be a purchase, a subscription, a booking or any other activity that can be tracked. Profiling your most active users can help you target your advertising campaigns towards people with similar attributes. By working closely with Liftoff specialists, you can take advantage of their user database which contains over 750 million unique profiles. They can be filtered by various characteristics such as age, gender, mobile behavior and their most used mobile apps, to name only a few of the 200 attributes that can serve as a starting point for your campaigns.
As testing is the key to successful campaigns, marketers should always consider developing multiple sets of creative ads and testing their performance, in order to keep the best ones and ditch the rest. Programmatic ad buying solutions offered by Liftoff allow you to generate multiple concepts for your campaigns. By testing and exploring all options, you can maximize your effectiveness, so that you can make the most out of your digital marketing budgets. Besides, you are going to have access to all your campaigns, so that you can track your performance and see your stats.
This new type of ad buying allows for extremely effective testing of any campaign, as it uses the machine power to empirically test large numbers of combinations of ad visuals, copy, user characteristics and other attributes. Since the process runs automatically, it can test and analyze a huge amount of data over a very short period of time.
Last but not least, this methodology allows you to optimize your cost-per-action, in order to achieve your desired CPA target. If you don’t know how to set your CPA target, the specialists can assist you in doing it, so that you can set goals that are daring, yet achievable. Aiming high is not a bad thing, but you need to be able to stay realistic, so you may need specialist advice in order to avoid failure and disappointment.
The dream of every digital marketer is to embrace a CPA paying model, rather than buying on CPI. Liftoff can help its loyal customers achieve this, so if you are interested, you might want to contact them for details.